Mooi’s fabulous designs combine an easygoing style and natural materials with a sense of subtle, effortless luxury.
The timeless and accessible creations are predominantly influenced by founder Vashti Uys’s love of travel. Based in Australia with her two young sons Kingsley and Kobi, Zimbabwe-born husband Darren and her dog Frankie, Vashti’s own personal easy-going style mirrors her design ethos - favouring the functional and fuss-free with a strong emphasis on beautiful fabrics and a foundation of luxury.
Mooi (meaning beautiful in Afrikaans) developed organically from a hobby to a business after the creation of a single carry-all tote by Vashti for her own use. The overwhelming feedback led her to build on the single offering into a full collection of unique, hand-crafted, beautiful handbags.
The range of covetable leather accessories are crafted from premium luxe leathers and cowhides, and are locally designed, and handcrafted ethically in Africa. All materials used in manufacturing are by-products of the economic food industry and the brand maintains a strong philosophy that marries the creation of beautiful products whilst ensuring the sustainability of its resources.